Juice and Sauce is a language born out of the influence of Hip Hop Culture. Grandmaster Caz said that “Hip Hop didn’t invent anything, Hip Hop reinvented everything” and we think the same is true with Juice and Sauce. There is nothing new about what’s being communicated through this language, but we took samples from what we knew and remixed it into something digestible for these current times.

Juice is energy; we power up our phones with juice, get juiced up when we’re experiencing peak hype, and have juicy conversations that get our creative juices flowing. Sauce is the unique expression that emerges from the creative process i.e. Style, Technique, Personality, Culture — Some might call it secret sauce, special sauce or your drip.

What we’ve found is that not all sources of juice are clean and some sauces are toxic which will actually drain you of your juice — Do you have things that initially boost your juice but you crash and don’t feel quite right afterwards? Have you been a part of a toxic culture? — That depletion can leave you thirsty, seeking temporary dopamine hits of juice and never actually satisfy your hunger.

Our intention is to help you take your juice (attention, emotion, inspiration etc.) and turn it into a sauce that nourishes you and inspires people around you to make their own. We want you to cook up your own style, art, culture, memes, music, and meals…the world hungers for your creativity to come alive.

As our friend and inspiration Gordon Terry says, “Juice is temporary… it’s something that kinda comes and goes but the Sauce, the Sauce is forever.”